The brief was simple enough, we decided to take conference on the road with the same simple message of "on Earth as in Heaven". For too long my branding efforts were minimalistic and clean, so I really wanted to experiment with an ultra modern feel whilst maintaining a little grunge and some 70s nostalgia.
Read MoreI loved the challenge of designing for a generation that's not my own, taking so many different opinions from more generations that weren't my own, and creating a brand and visual language that truly represented the life, joy, freedom, and pop sound of this fantastic album!
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